PRIVACY POLICY
Welcome to YayShop !
This Privacy Policy governs your use of our website located at yayshop.io and mobile application YayShop (together or individually “Service”, "services") operated by 9PM Technologies Private Limited (“YayShop”, “Company”, “we”, “our”, “us”) and explains how we collect, safeguard and disclose information that results from your use of our Service.
By accessing the platform, by using the intermediary services (“services”) or providing / making available information for use by us you agree to the practices and policies outlined in this privacy policy and you hereby consent to our collection, use and sharing of information as described in this privacy policy as well as the general privacy policy set forth on the platform.
We reserve the right to change, modify, add or delete portions of the terms of this privacy policy, at our sole discretion, at any time. If you do not agree with this privacy policy at any time, do not use the platform.
This privacy policy is published in compliance of Section 43A of the Information Technology Act, 2000; and Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 (the “SPI Rules”).
Introduction
Your use of the Platform is governed by this Privacy Policy and the Terms of Use. In addition, your usage of the Platform itself is governed by the Platform’s General Privacy Policy and General Terms of Use.
If you are registering an account or using the Platform on behalf of an individual other than yourself, you represent that you are authorized by such individual/organisation to accept this Privacy Policy on such individual’s or organisation’s behalf.
Any User can visit the Platform without revealing Personally Identifiable Information. We track certain Non-Personally Identifiable Information for analytic and statistics. These details are essentially used to understand trend and provide better services.
We may track and process data about your use of our Platform and the services offered therein (“usage data”). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. This usage data may be processed for the purposes of analysing the use of the Platform and the Services.
We use third party platforms provided by Google, and thus all data and information collected by us is stored with Google.
Summary
The User/Vendor whose personal and sensitive personal information is shared on/through the Platform shall remain the owner of such information and shall consent to the sharing of such information.
In the event you avail services from or through us, we collect personal and other types of information from you for the purposes of doing business as well as providing our services.
Such information may be held by us, for the purposes specified at the time of collection of the information, and for the duration for which the services are to be rendered, subject to the terms herein.
In the event we desire to have business relations with you in the future, we may retain your communication and other details, so we may contact you about our services.
We use processes, systems and good practices (to the extent commercially reasonable) to protect the information you provide or make available to us.
We use ‘cookies’ on our Platform to see how people use the website and to keep a record of whether you accept cookies.
If you have any comments, questions or concerns about this policy or how we store, process and use data, please reach out to Grievance Officer at help@yayshop.io
Cookies
Cookies are small pieces of information saved by the browsers. It is possible for you to set your browser to notify you whenever a cookie is sent to you, giving you the option to decide whether or not to accept it. Some of the web pages on our website may use cookies to serve you customized contents for your return visits to our website. Cookies also help us in authentication, enhancement of security, display targeted advertisement and most importantly, help us in future enhancements on the website and platform.
Web Beacons
In limited circumstances we also may use ‘Web Beacons’ to collect anonymous, non-personal information about your use of our Platform and the sites of selected sponsors and advertisers, and your use of emails, special promotions or newsletters we send to you. Web Beacons are tiny graphic image files imbedded in a web page or email that provide a presence on the web page or email and send back to its home server information from the user’s browser. The information collected by web beacons allows us to statistically monitor how many people are using the Platform and selected sponsors’ and advertisers’ sites, or opening our emails, and for what purposes.
Website Analytics
We may use third party website analytics services in connection with the Platform. These website analytics services do not collect Personal Information that you do not voluntarily enter into the Platform. These services do not track your browsing habits across websites which do not use their services. We are using the information collected from these services to find usability problems to make the Platform easier to use. The recordings will never identify you or your account.
Personal Information
In order for you to access the Platform and/or the Services, you will be required to provide us with certain information that personally identifies the person such information belongs to (“Personal Information”). Personal Information includes the following categories of information: Contact Data (such as e-mail address, phone number and user id/password) and Registration Data. These include usage of third-party sign-on mechanisms such as through your Google / Facebook accounts.
Data Processing
We may process your information included in your profile on Platform, including the Personal Information. This data along with any other electronic record generated is held by the Company in trust, on your behalf, for the duration of your usage of the Services.
We may process data about your use of our Platform and the services offered therein. The usage data may include your internet protocol address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your use. The source of the usage data is Google Analytics, a widely used analytics platform. This usage data may be processed for the purposes of analysing the use of the Platform and services.
We may also process information contained in any enquiry you submit to us regarding Services or contained in or relating to any communication that you send to us pertaining to the Platform. The correspondence data may include the communication content and metadata associated with the communication.
We may process any of your data identified in the other provisions of this policy, where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. In addition to the specific purposes for which we may process your personal data set out, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Controlling Personal Information
As a registered user/vendor of the Platform, you have the right to have any inaccurate personal or Registration Data about you rectified and have incomplete data about you completed. You can view your Personal Information in your account at any time and update it as necessary using your username and your password. Once we are informed, we will adjust incorrect data accordingly.
In the event you desire to withdraw consent to our processing of your information, kindly contact our Grievance Officer and we will cease to process the information unless we have legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.
Further, upon your request, the Company will use commercially reasonable efforts to delete your account from the Platform and the information in your profile relating to the Platform; however, it may be impossible to remove your account without some residual information being retained by the Company.
Our Use of Your Information
We may use your Personal Information to recommend you Services. We may use your Registration Data, and other information to identify or interact with you on social media. We may use your Registration Data to send you information about Vendors, the Users, the Company, our services, or to contact you when necessary. We may use your Contact Data to send you information about the Company, the Users/Vendors, or our services.
We may use your data to customize and tailor your experience on the Platform, in emails and in other communications, displaying content that we think you might be interested in and according to your preferences.
Without limitation to the foregoing, your information may be used:
To develop, enhance, market, sell or provide our products or services, or those of companies with which we have a commercial relationship;
To communicate information pertaining to your inquiries, posts, listings, etc.;
To issue invoices, administer accounts, collect and process payments;
To provide tips or guidance on how to use Platform, the facilities we offer, inform you of new features, or provide other information that may be of interest to you;
To personalize the service we provide to you, tailor your experience to your requirements and make more appropriate recommendations;
To send you e-mails, e-newsletters, personalized offers via direct messaging or other communications about our services;
To collect feedback on Vendors, Users, the Platform or the Service;
To process and track your transactions and to send you information about Us, our affiliates’, vendors’ and business partners’ products and services and other information and materials that may be of interest to you;
To audit compliance with our policies, contractual, and statutory obligations;
To prevent fraudulent transactions on the platform;
To make and collect payments from Users and Vendors;
To analyse software usage patterns for improving product design and utility;
To analyse anonymized practice information for commercial use; and
As permitted by, and to comply with, any legal or regulatory requirements or provisions; or for any other purpose to which you consent.
Disclosure Of Information
Except as described in this Policy, we will not, without your consent, disclose information about you.
We may disclose information to third parties if you consent to us doing so, as well as in the following circumstances:
Any information that you voluntarily choose to include in a publicly accessible area of the Platform will be available to anyone who has access to that content, including other Users and Vendors.
We may disclose information about you to Users/Vendors and other Third Parties in relation to your inquiries/listing.
We may work with third-party service providers to provide various services. These third-party service providers may have access to or process information about you as part of providing those services for us. Generally, we limit the information provided to these service providers to that which is reasonably necessary for them to perform their functions, and we require them to agree to maintain the confidentiality of such information.
We may disclose information about you if required to do so by law or in the good-faith belief that such action is necessary to comply with state and central laws, in response to a court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies.
Further, as we use third party platforms provided by Google, all data and information collected by us is stored with Google.
We also reserve the right to disclose information about you that we believe, in good faith, is appropriate or necessary to take precautions against liability;
protect ourselves or others from fraudulent, abusive, or unlawful uses or activity;
investigate and defend ourselves against any third-party claims or allegations;
protect the security or integrity of the Service and any facilities or equipment used to make the Service available;
protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others.
Information about our users may be disclosed and otherwise transferred to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of any insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.
We may make certain aggregated, automatically-collected, or otherwise non-personal information available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Service.
Data Security
We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. For example, when you provide sensitive information on our Platform, we encrypt that information using secure socket layer technology (SSL).
Although we make good faith efforts to store Personal Information in a secure operating environment that is not open to the public, you should understand that there is no such thing as complete security, and we do not guarantee that there will be no unintended disclosures of your Personal Information. If we become aware that your Personal Information has been disclosed in a manner not in accordance with this Privacy Policy, we will use reasonable efforts to notify you of the nature and extent of the disclosure (to the extent we know that information) as soon as reasonably possible and as permitted by law.
Data Retention
As a general rule, the personal data that is processed by us as set forth herein is not retained for longer than necessary for the purpose for which it was processed. More specifically, we retain and delete your personal data as follows:
Usage data will be retained indefinitely for the purpose of monitoring the historical performance of our Platform.
Personal Information shall be retained till such time as you continue to avail our Services, following which an aggregate version thereof shall be retained.
Your account related data will be retained for a period of 3 years after our last transaction with you, after which it will be deleted unless required for auditing or legal reasons.
Notwithstanding the aforementioned, in some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the period we need to access the data for the provision of services, receiving payment, resolving business or other issues or any other auditing or legal reasons. Further, notwithstanding this section, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
Updates and Changes to Privacy Policy
We may update this Privacy Policy at any time, with or without advance notice. In the event there are significant changes in the way we treat User’s personally identifiable information, or in the Privacy Policy itself, we will display a notice on the Platform or send Users an email, as provided for above, so that you may review the changed terms prior to continuing to use the Services.
Third-Party Services
The Platform may contain features or links to websites and services provided by third parties. Any information you provide on third-party sites or services is provided directly to the operators of such services and is subject to those operators’ policies, if any, governing privacy, and security, even if accessed through the Platform. We are not responsible for the content or privacy and security practices and policies of third-party sites or services to which links or access are provided through the Platform. We encourage you to learn about third parties’ privacy and security policies before providing them with information.
If you have any questions about this Privacy Policy, please contact us by email: help@yayshop.in
